Our experience has taught us there is no direct route one takes to become successful, but there are concepts that successful people practice. Personal effectiveness is one of the most important
Personal effectiveness is an all-encompassing description for the soft skills one uses on a daily basis. It covers the way in which you communicate both written and verbal. It covers spatial and object communication. It also covers qualitative decision making.
Personal effectiveness is driven by what you are and what you do, NOT what you say.
The better you are at examining the way you think about yourself and the world around you, the better you can navigate your industry and by extension, the impact on your career. And, if you’re an entrepreneur, your business. You can assess this concept in two ways; internally and externally.
Internally, get your own act together first. You cannot build trust unless you have a handle on some basic principles that resonate with those around you. Consider which principles you as an individual hold close to your vest and live your life upon. Some examples are the practice of integrity, humility, temperance, courage, justice, simplicity, modesty, justice or the golden rule. Once you have defined your own set of principles, reflect on them often, especially during tough decisions.
Externally, consider how you demonstrate your beliefs. The only way to create trust is to build a podium upon which to stand. The podium is built using the principals you have adhered to through your internal self-evaluation. It becomes the basis for your public image and a shield of sorts from those that disagree with you and your own decisions. Furthermore, it limits your own self-doubts about your decisions. If someone disagrees with you, it no longer offends you because you are confident in the principles you have adopted.
Many consider the internal and external assessments to be an exercise of self-awareness. This concept has been a popular theme, especially in the entrepreneur space. Understanding what you are good at while acknowledging shortcomings is important. Attempting to speak on subjects you have no experience in serves to highlight your weaknesses. The better route is to stay in the lane that evokes confidence based on already adopted values, beliefs and experiences. Misunderstanding this very basic concept is a mistake we see in many marketing strategy engagements.
Entrepreneurs that understand the importance of self-awareness often don’t understand how to improve upon it. The path is quite simple; seek feedback through engagement. One of the positive aspects of being your own boss is not having to justify your decisions. It’s also a common pitfall towards failure. Surround yourself with people smarter than you, listen to their feedback and give them space to validate or provide constructive feedback.
The chances we can have a positive impact on clients’ marketing challenges increase when we see leaders that have the ability to take responsibility for their shortcomings and are open to alternative strategies. We believe solid personal effectiveness leads to personal and professional success.