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December 5, 2019

Brand Identity, Storytelling and Video Content in a Digital World

There’s a common misconception that video content doesn’t have to tell a story. The idea that it just has to be short and informative has become the norm, but even the quickest videos need to tell a brand’s story. The most successful video content engages the viewer with a story that is tied to a brand’s identity.

Here are three quick tips for storytelling in video content.

Plan Ahead

Before you even start filming, plan out your video content. Even short videos that are under a few minutes long need to be planned ahead of time. Take a moment to write out a script for the video, draw some storyboards or just jot down a quick paragraph describing the action on-screen.

Even short stories need some planning in order to be told!

Stories Aren’t Just Words

Everything in your video tells a story. Think about how the sounds, background music, and your visuals tell your story. This is all about the details. If your video is filmed in a coffee shop, for example, you might want to add some soft background ambiance to make the story feel real and not empty. If your video features a well-dressed CEO, it might convey authority, but a more casually dressed actor may connect your messaging more strongly to your clients. Remember that every aspect of your video has an effect on your story.

Review and Grow

After you finish your first video project, take some time to review it with your team. Ask important questions about the video such as: How did it impact your targeted metrics? Did it reflect your brand’s identity or did it conflict with it? What changes would you make for future projects?

That last question is the most important. Even if the video was more successful than anticipated, there is always room to grow and improve your content. Asking these questions will sharpen your video storytelling and grow your potential.

Start Filming!

It can be daunting to break into video production. Just like anything else in life, there is a learning curve, and one of the best ways to get over the first hurdle is just to do it. The best time to break into video production is right now!

December 5, 2019