According to one recent study, about 85% of all Internet users in the United States spend at least some of their day watching videos online. Another study revealed that, by as soon as 2022, online videos will make up more than 80% of ALL consumer Internet traffic — pointing to a trend that shows absolutely no signs of slowing down anytime soon. But to top it all off, one Facebook executive recently predicted that their own platform would be “all video and no text” by as soon as 2021… meaning that if your medical practice isn’t already investing heavily in video content marketing, now would be an excellent time to start.
For medical practices and other healthcare professionals, in particular, video content can be a great way to resonate with your audience, reach new people with your message and grow both your practice and your billing — all at the exact same time. But it’s also important to remember that video itself is not a silver bullet. It’s nothing if not malleable — meaning that you need to take great care to choose the right formats that present your message in exactly the right way. Luckily, there are a few different types of videos that your practice can start taking advantage of immediately that will allow you to accomplish exactly that.
1. Explainer Videos
Another recent study revealed that about 93 million Americans have searched for at least one health-related topic online. These people have important questions about how to lead healthier lives… and explainer videos are how YOUR practice provides the answers.
Take five or so minutes to break down an important health-related topic in great detail. Not only will you be providing someone content that offers genuine value — the answers to their most important health-related questions — but you’ll also be going a long way toward establishing your practice as the ultimate authority in the field as well.
2. Customer Testimonials
In the modern era, the importance of “social proof” cannot be overstated enough. People won’t just take your word for it that they can trust your medical practice — they want to hear real people confirm that opinion and they want as much content that points them in that direction as possible.
Therefore, don’t be afraid to ask some of your existing, satisfied patients to sit down and speak about their experience with your practice. Let people hear the tone of their voices and see the emotion on their faces. It’s a perfect opportunity to resonate with potential new patients, and this type of content is perfect for your website, your practice’s YouTube channel and everything in between.
3. Video Blogs
Video blogs are also a great way to create an emotional response in potential patients, but in a slightly different way. The topic of these videos can literally be anything — from announcing a new service that you’re offering to pulling back the curtain and letting patients meet the very real, hardworking men and women that work at your practice.
They’re great for showing off the humanity of you and your staff members and will absolutely give people something to latch onto beyond the cold, clinical “medical speak” that so many practice websites are often populated with. If you go out of your way to show that you and your staff members are “real people,” so to speak, pretty soon people will start to actually think of you that way. They’ll be far more likely to pick up the phone and give you a call the next time they need services like yours as a result.
4. Q&A Sessions
Last but not least we have Q&A videos — which are perfect for not only diving deep into important medical topics, but for doing so in a way that is naturally engaging at the same time.
Q&A videos are great because, unlike other forms of content, they’re very active in nature. Rather than filming a video about what YOU want to talk about, you can solicit questions on social media or on your website to find out more about what your patients care about. When you make people active participants in the experience — as opposed to just passive observers — you create content that is far more engaging than normal. You’re maximizing your investment in video content production, and you’re once again establishing your medical practice as a serious authority for people in your target market. It’s a “win-win” scenario regardless of how you slice it, and it’s something that you can only get through the right type of video content production.
There’s No Time Like the Present to Embrace Video Marketing With Open Arms
In the end, just remember that proper video content creation is absolutely essential to your growing practice. Yes, it requires a significant investment in time and resources, but all of that effort will also pay off sooner rather than later. If all of this sounds like more than you’re capable of handling in-house, don’t worry — many people feel the same way. That’s why medical practices often choose to partner with dedicated video production companies like The Eaton Creative Group to handle all of these affairs on their behalf.
A video production company will take the time to learn your practice AND your target audience, all in the name of creating the most effective content possible. You’ll be able to ride the video marketing wave to great success, all while freeing up your valuable time to focus on the most important thing of all: dutifully serving that steady stream of new patients who will be coming right to your door.
If you’d like to find out more information about the types of videos that you can use to grow your medical practice AND your billing in 2020 and beyond, or if you have any additional questions you’d like to discuss with someone in a bit more detail, please don’t delay — contact The Eaton Creative Group today.