Our Blog | Eaton Creative Group

Want to Create Better Consumer Engagement With Your Brand? Crafting Content That Supports Every Stage of the Buyer Journey Is How You Do It

One of the most critical things to understand about modern-day buyers is that they’re far less “emotional” than a lot of businesses give them credit for. They’re not making dec…

how to get started - inclusive storytelling to your diverse customer base

Bringing Inclusive Storytelling to Your Diverse Customer Base: Why It Matters and Where You Can Begin

It doesn’t matter what type of business you’re running or even the industry that you’re operating in — the most important quality at the center of all successful marketing campaig…

Healthcare business graph and Medical examination and businessman analyzing data and growth chart on blured background

Here Are the Types of Videos That You Can Use to Grow Your Medical Practice AND Your Billing in 2020 and Beyond

According to one recent study, about 85% of all Internet users in the United States spend at least some of their day watching videos online. Another study revealed that, by as soon as 2022, online vi…

Brand Identity, Storytelling and Video Content in a Digital World

There’s a common misconception that video content doesn’t have to tell a story. The idea that it just has to be short and informative has become the norm, but even the quickest videos need…

Micah “See Me” Terrill: The Father, Believer, and Fighter

Are fighters just fighters? I recently got an opportunity to go inside the mind of Maryland native Micah “See Me” Terrill to better understand who he is, what he’s fighting for and w…

How to make video marketing best for your business

A video is a powerful conversion tool that we see many significant brands using every day on websites, email marketing, and social media platform campaigns. It’s something every business and per…

What provides the greatest impact on your video budget return on investment

The key to a successful video marketing campaign begins with understanding your customers, defining your strategy, and a commitment to producing quality content that educates, empowers, inspires and e…

How to make video marketing work best for your business:
Tip 7

What type of videos are you using to engage consumers on your website? Have you considered adding video to your email marketing campaigns? What about social media? We recommend starting here with a pr…

How to make video marketing work best for your business:
Tip 6

What drives your sales? Likes vs. Leads. The strategy behind your video production and digital marketing will have an impact on your return on investment.

How to make video marketing work best for your business:
Tip 5

Don’t miss out on an easy opportunity for your company to be discovered. Video marketing can be as simple as creating quick easy to consume videos that provide answers to the questions consumers…