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Want to Create Better Consumer Engagement With Your Brand? Crafting Content That Supports Every Stage of the Buyer Journey Is How You Do It
One of the most critical things to understand about modern-day buyers is that they're far less "emotional" than a lot of businesses give them credit for. They're not making decisions in a split-second based on instinct — the 21st-century buyer's journey is one that is...
Bringing Inclusive Storytelling to Your Diverse Customer Base: Why It Matters and Where You Can Begin
It doesn't matter what type of business you're running or even the industry that you're operating in — the most important quality at the center of all successful marketing campaigns is and will always be a good story. Storytelling in marketing is certainly nothing new...
Here Are the Types of Videos That You Can Use to Grow Your Medical Practice AND Your Billing in 2020 and Beyond
According to one recent study, about 85% of all Internet users in the United States spend at least some of their day watching videos online. Another study revealed that, by as soon as 2022, online videos will make up more than 80% of ALL consumer Internet traffic —...
Brand Identity, Storytelling and Video Content in a Digital World
There's a common misconception that video content doesn't have to tell a story. The idea that it just has to be short and informative has become the norm, but even the quickest videos need to tell a brand's story. The most successful video content engages the viewer...
Micah “See Me” Terrill: The Father, Believer, and Fighter
Are fighters just fighters? I recently got an opportunity to go inside the mind of Maryland native Micah "See Me" Terrill to better understand who he is, what he's fighting for and what goes through his head right before the cage locks. Stories are powerful. You are...
How to make video marketing best for your business
A video is a powerful conversion tool that we see many significant brands using every day on websites, email marketing, and social media platform campaigns. It's something every business and personal brand can do. Learning how to tap into this trend can have a...
What provides the greatest impact on your video budget return on investment
The key to a successful video marketing campaign begins with understanding your customers, defining your strategy, and a commitment to producing quality content that educates, empowers, inspires and entertains.
How to make video marketing work best for your business: Tip 7
What type of videos are you using to engage consumers on your website? Have you considered adding video to your email marketing campaigns? What about social media? We recommend starting here with a professional brand, testimonial, an explainer video.
How to make video marketing work best for your business: Tip 6
What drives your sales? Likes vs. Leads. The strategy behind your video production and digital marketing will have an impact on your return on investment.
How to make video marketing work best for your business: Tip 5
Don't miss out on an easy opportunity for your company to be discovered. Video marketing can be as simple as creating quick easy to consume videos that provide answers to the questions consumers are searching for on Google and YouTube every day.
How to make video marketing work best for your business: Tip 4
Telling The Right Story Matters: Does your company have an interesting untold story, amazing customer experiences, and products, and services that you undeniably believe in? Creating an engaging brand video starts there.
How to make video marketing work best for your business: Tip 3
Video can be combined with paid search marketing to create a cost-efficient cross-channel campaign that uses video to drive potentially higher conversion rates. Learning how to tap into this trend in can have a significant impact on your return on investment.