by kara | Jan 3, 2020 | Blog
One of the most critical things to understand about modern-day buyers is that they’re far less “emotional” than a lot of businesses give them credit for. They’re not making decisions in a split-second based on instinct — the 21st-century...
by kara | Dec 30, 2019 | Blog
It doesn’t matter what type of business you’re running or even the industry that you’re operating in — the most important quality at the center of all successful marketing campaigns is and will always be a good story. Storytelling in marketing is...
by kara | Dec 16, 2019 | Blog
According to one recent study, about 85% of all Internet users in the United States spend at least some of their day watching videos online. Another study revealed that, by as soon as 2022, online videos will make up more than 80% of ALL consumer Internet traffic —...
by kara | Dec 5, 2019 | Blog
There’s a common misconception that video content doesn’t have to tell a story. The idea that it just has to be short and informative has become the norm, but even the quickest videos need to tell a brand’s story. The most successful video content...
by kara | May 6, 2019 | Blog
Are fighters just fighters? I recently got an opportunity to go inside the mind of Maryland native Micah “See Me” Terrill to better understand who he is, what he’s fighting for and what goes through his head right before the cage locks. Stories are...
